MyGrito.com, a bilingual Latino social networking site launched in March 2007, has been gaining momentum in the Latino online social scene. Once considered a little player, the sleeping giant maintained a low profile. However, recent upgrades and new features to its site, mygrito.com is quickly gaining popularity with Latinos of all ages. “We want to appeal to everyone,” said CEO and Founder Irene Martinez-Audet.
Tu Grito 2008, their first unique feature launched in June 2007, gained the attention and membership of both Obama and Clinton. Their music section has a great library of Latino music that encompasses everything from hip-hop Latino and reggaeton to rancheras and corridos. However, their most progressive feature yet has been the Sex Gurus page. It is a page where members can ask sex questions and two young ladies give vlog respones. “Sex is a taboo in our community. We want a place where people can feel safe asking these very personal questions. We’re trying to break this barrier and shame on the subject,” Ms. Audet explained. Question, she assured, can be asked anonymously.
The site is well on its way to becoming a favorite of not only Latinos in the US, but abroad as well, as they’re launching the site in Portuguese in the next month.
